14. More importantly, we need to rebuild international investors' and tourists' confidence in Hong Kong and uplift our international image. Starting from January, the Hong Kong Tourism Board (HKTB) has launched a new round of publicity in Japan, Korea, Southeast Asia and major Mainland cities.
15. I shall allocate an additional $80 million for HKTB to step up its promotion efforts in the coming year. These activities will include running overseas promotions, organising shopping festivals and offering merchandise concessions and electronic discount coupons in collaboration with the retail industry, and arranging large-scale familiarisation tours to Hong Kong for overseas trade missions. HKTB will expand the scale of overseas promotion fairs this year and waive local traders' participation fees.
16. I shall also allocate an additional $26 million to the Information Services Department for inviting overseas media organisations and opinion leaders from around the world to visit Hong Kong, arranging for more overseas visits, and launching another round of publicity campaign for Brand Hong Kong. The Invest Hong Kong (InvestHK), Hong Kong Trade Development Council and Hong Kong representation overseas, and in the Mainland and Taiwan will also organise promotional activities.
17. This series of support measures and promotion efforts, costing $290 million, will render the affected sectors some tangible assistance, help rebuild confidence in Hong Kong, and enhance the city's image.
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