Gearing Up for Speedy Recovery on the Path to Normalcy
25. I believe that Hong Kong's economy will visibly recover this year, and I remain positive. However, economic recovery is still in its initial stage, and there is a need for our people and businesses to regain vigour for being hit by the epidemic over the past three years. Having regard to the financial affordability of the Government, I will introduce the following targeted measures to support people and enterprises and boost the momentum of our economic revival.
Strive to Attract Tourists and Enliven Hong Kong's Image
26. Hong Kong has long been a world‑renowned events capital. Organisation of mega events, international conferences and exhibitions is especially crucial to drawing high value‑added visitors. It is also a segment of the tourism industry in which countries around the world are striving to establish a foothold. We must spare no effort in staging and supporting more international mega events and activities to further augment our image and enhance our competitiveness as an events capital.
27. To enhance Hong Kong's international image, the Government will earmark $100 million for attracting more mega events with significant visitor appeal and tourism promotional effect to be staged in Hong Kong. Besides, the Hong Kong Tourism Board (HKTB) will spend over $250 million to sustain its efforts in organising or helping promote major tourism events, including the Hong Kong Pop Culture Festival to be held for the first time, the Hong Kong Wine and Dine Festival to be held in physical mode again for the first time since the epidemic, the Hong Kong International Dragon Boat Races, Hong Kong Cyclothon, Hong Kong Sevens and Arts Basel in Hong Kong, etc.
Major Conventions and Exhibitions
28. The Hong Kong Trade Development Council (HKTDC) will hold more than 10 major conferences and exhibitions in the coming months. It is anticipated that these events will attract over 500 000 participants. Moreover, as this year marks the 10th anniversary of the Belt and Road (B&R) Initiative, the Government will continue to co‑organise the annual B&R Summit with the HKTDC to actively promote Hong Kong as a functional platform and a key link for the B&R Initiative.
29. The Government will allocate additional funding of about $200 million to the HKTB for stepping up its efforts in securing the staging of more international meetings, incentive travels, conventions and exhibitions (MICE) of various scales and types in respect of finance, innovation and technology (I&T), medicine, etc. in Hong Kong, to attract high value‑added visitors and consolidate Hong Kong's position as the premier MICE destination in the region.
30. The Hong Kong Monetary Authority (HKMA) plans to jointly organise international conference on banking supervision in Hong Kong with the Basel Committee on Banking Supervision next month, and is discussing with the Bank for International Settlements the holding of the Central Bank Governors Meeting in Hong Kong in the latter half of the year. As regards the Global Financial Leaders' Investment Summit organised for the first time in November last year, it will be held again this year to showcase Hong Kong's unique edges and investment environment.
Promote Hong Kong
31. On promoting Hong Kong, we should invite visitors to come here, and, at the same time, raise our city's profile around the world. The Task Force on Promoting and Branding Hong Kong, led by myself, comprises distinguished personalities from various sectors of society, with the aim of exploring novel ways to promote Hong Kong to the world. Government departments and related units will make concerted efforts to promote Hong Kong's new advantages under the direction of the task force. I will provide a grant of $50 million for supporting the relevant work.
"Hello Hong Kong"
32. To bolster Hong Kong's economic and business advantages, the Government launched a large‑scale global promotional campaign themed "Hello Hong Kong" in early February. The campaign aims to showcase and promote the city's new bright economic prospects, new cultural vision and new travel experience in a holistic manner, with a view to attracting as early as possible more business travellers and tourists from the Mainland and all over the world to visit Hong Kong.
33. The Airport Authority Hong Kong (AA) has announced that it would give away free air tickets while the HKTB is handing out gift packs to inbound visitors. Notwithstanding our status as a culinary capital and a shopping paradise, we also need to enhance promotion efforts while tourism is on the road to recovery. In this connection, the HKTB will distribute "Hong Kong Goodies" to one million inbound visitors, offering them shopping and dining privileges. In addition, the HKTB will provide greater incentive to attract visits of international cruises, with a view to facilitating the revival of the cruise industry and consolidating Hong Kong's position as a major cruise port in the region.
"Happy Hong Kong"
34. We will soon launch the "Happy Hong Kong" Campaign for the general public, providing them opportunities to share happy and enjoyable moments together, thereby bringing more joy to the community. The campaign will focus on activities related to gourmet experiences, fun amusements and exciting ambience. Apart from providing members of the public with more diverse choices of fun and interesting activities in Hong Kong, it will also help stimulate local consumption and boost our economy.
35. One of the major themes for this series of events is the launch of a "Gourmet Marketplace", under which large‑scale food fairs will be organised in various locations across the territory in the coming months, bringing together Mainland, Hong Kong and overseas gourmet food, with a view to enabling the public and visitors enjoy the good food in the city. The Home and Youth Affairs Bureau will assist in co‑ordinating the relevant events, details of which will be announced later. Another highlight is the organisation of a large‑scale sea‑land carnival by the HKTB in summer, with Victoria Harbour as the stage. Apart from a wide range of dancing, music and street performances presented by performing groups from around the world, a brand new lighting show will also be staged to offer a new experience to the public and visitors while they are enjoying the spectacular view of the harbour.
36. Additionally, in support of the Happy Hong Kong Campaign, organisations like the West Kowloon Cultural District Authority, Hong Kong Disneyland, Ocean Park Hong Kong, Hong Kong Cyberport Management Company Limited (Cyberport) and Hong Kong Science and Technology Parks Corporation (HKSTPC) will each hold themed fairs, carnivals or other activities this year.
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